Wednesday, June 11, 2014

Car Hero

Recently, I was commissioned by Car Hero to create a mascot for their company's digital presence. The company works to get customers more money and less hassle for used cars. They wanted something in the vein of Thor and a hero who could slay the practices of shady car dealers and provide heroic customer service. We started out with a few knight options with iPads, showing that tech was their weapon of choice.

The client chose their favorite knight model, but decided he needed some fancy facial hair. So I provided some options and we tried replacing the iPad with a tire shield and a sword.

The client picked a mustache and I rendered out a final version of the character. They decided to leave his hands empty in the final version so that they can insert items as need be.


Erik Johnson Illustrator said...

A Thor influence makes sense what with the classic knight mixed with the All American Superman archetype.

Dave Armstrong said...

Yeah. Originally I think we tried to hammer some "mechanic" feel in there too, but it all wound up being too much. The Thor look is something that I think a lot of people are familiar with now so I think it was a good direction. The strength of a superhero and the honor of a knight are good things to have representing a company.

Erik Johnson Illustrator said...

You may have been on to something with "Mechanic Thor", like that scene from "Adventures in Babysitting" with Vincent D'Onofrio... who was just cast as the Kingpin. Oh!