Recently, I was commissioned by Car Hero to create a mascot for their company's digital presence. The company works to get customers more money and less hassle for used cars. They wanted something in the vein of Thor and a hero who could slay the practices of shady car dealers and provide heroic customer service. We started out with a few knight options with iPads, showing that tech was their weapon of choice.
The client chose their favorite knight model, but decided he needed some fancy facial hair. So I provided some options and we tried replacing the iPad with a tire shield and a sword.
The client picked a mustache and I rendered out a final version of the character. They decided to leave his hands empty in the final version so that they can insert items as need be.























